I was online chatting with another author the other day, and we were discussing what types of marketing we do.  I started going into what I do for marketing and realized my approach to social media needed something.

So where did I go for more information on how to market on social media?  I went online to social media to see what works for other writers.  I was able to download a ton of infographics on Pinterest about Social Media Marketing tools, and I read at least a dozen articles on it.

I gleaned some essential points from my research:

• Social media marketing is not about your books as much as it is about you as an author.
• Various types of social media have specific guidelines which help you get your brand out to potential readers effectively.
• There’s a right way and a wrong way to use hashtags depending on…